In the world of marketing, one thing stands true in the ever-changing landscape: people-centered marketing sells. Gone are the days of solely focusing on product features or pushing aggressive sales pitches. Today, successful brands understand that connecting with consumers on a human level is the key to winning their hearts and wallets. Two iconic campaigns—one by Coca-Cola and the other by IKEA—perfectly exemplify the power of people-centered marketing, showcasing how authenticity, empathy, and relatability can drive sales and build lasting brand loyalty.
Good JuJu's IDEAS & INSPIRATION
Moms Rock Playlist
read more
Summer Marketing Refresh With Skittles
The brand says that its packaging is going to change in three major ways: Previously the Skittles logo had the word “Fruits” located above the word…
90s Nostalgia Mix
We hope you enjoy this throwback playlist and feel the warm and fuzzy waves of nostalgia wash over you while rocking out to these tunes.
Good JuJu Day 2024
Jack This GoodJuJu day was my first ever! To add some good to the world, I chose to donate to the Tucson Wildlife Center through their…
Who will be the champion?
Mikey’s going all in with Marquette, will the Golden Eagles claim the championship for the first time since 1977? Adam believes the Tennessee Volunteers have the…
Favorite Football Commercials From The Big Game
Cameron My top ad pick from the variety of Super Bowl commercials was the CeraVe ad. As a loyal CeraVe consumer and a MichaelCera fan, it…
