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GoodJuJu Why People-Centered Marketing Works

Why People-Centered Marketing Works

In the world of marketing, one thing stands true in the ever-changing landscape: people-centered marketing sells. Gone are the days of solely focusing on product features or pushing aggressive sales pitches. Today, successful brands understand that connecting with consumers on a human level is the key to winning their hearts and wallets. Two iconic campaigns—one by Coca-Cola and the other by IKEA—perfectly exemplify the power of people-centered marketing, showcasing how authenticity, empathy, and relatability can drive sales and build lasting brand loyalty.

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Good JuJu Marketing Refresh With Skittles

Summer Marketing Refresh With Skittles

The brand says that its packaging is going to change in three major ways: Previously the Skittles logo had the word “Fruits” located above the word…

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Favorite Football Commercials From The Big Game

Favorite Football Commercials From The Big Game

Cameron My top ad pick from the variety of Super Bowl commercials was the CeraVe ad. As a loyal CeraVe consumer and a MichaelCera fan, it…

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Smart Marketing Around the Holidays

‘Tis the Season to Shine: Unwrapping the Best Holiday Marketing Tips for Your Brand

The holiday season is not only a time for festive decorations and joyful gatherings, but also a golden opportunity for businesses to boost their brand visibility and connect with customers on a more personal level. 

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Marketing Tip – You Need A Plan

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Marketing Tip: Use Giveaways on Social to boost engagement

Marketing Tip – Use Giveaways on Social to Boost Engagement

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Blog cover image showing Taylor Swift at a live concert

Marketing Tips – Through Taylor Swift Lyrics

Unleashing the power of Taylor Swift’s lyrics as marketing magic!🎵 From ‘Antihero’ to ‘Shake It Off,’ these songs hold valuable lessons for success in the business…

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