TRADITIONAL MARKETING MADE TANGIBLE
OFFLINE MARKETING SIMPLIFIED
Offline marketing may seem “old school”, but it still works when executed well. We pair tried-and-true traditional methods with data-driven digital tactics for a cohesive, connected, and measurable strategy that’s tailored for you. We’re traditional marketing mavens with tons of experience. Let us ensure you stay relevant and that your offline efforts are still effective.
Traditional
Traditional marketing is not only one of the oldest forms of marketing, but it's also the most tried and true.
When executed properly, these offline efforts can still be quite effective, even in today's "digital age". We believe strongly that a deliberate, data-driven offline marketing plan can pay huge dividends when combined and connected with successful digital efforts
RADIO
We’ve worked in radio, know the industry well, and have lots of experience when it comes to leveraging this powerful marketing channel. Let our connections, creativity, and copywriting skills benefit your brand and help build your business. From audience-grabbing scripts to the ad spend, to analyzing the campaign, we’ll work hard to ensure your brand stands out on the radio.
“Radio is the most personal and socially intimate platform in the world.”
- Harry Von Zell
TV
Even in the world of social media, streaming, and searching on Google, TV is still considered one of the most effective brand awareness mediums. When executed well, TV advertising builds brand awareness and can help grow your audience in ways no other platform can. And when combined with creative digital? Wow! The results can be incredible. Especially with Good JuJu in the director’s chair.
“A good advertisement is one which sells the product without drawing attention to itself.”
- David Ogilvy
GRAPHIC DESIGN
From client materials and collateral to business cards, banners and brand guidelines, having a good graphic designer behind you means the difference between being run-of-the-mill or being remembered! Good visual communication - the essence of graphic design - requires equal parts art, science, and strategy, and effectively combines images, words, and ideas to convey ideas and info. And that starts with Good JuJu.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
- Milton Glaser
DIRECT MAIL
In a world where most messaging is online-orientated, for many businesses, the “tried and true” marketing strategy of direct mail is seeing a major resurgence - especially when connected with digital tactics. By using interesting visuals, intent-based copy, and imaginative messaging, we’ll manage and measure all your direct mail efforts. Actionable solutions with actual results.
“Marketing is a contest for people’s attention.”
- Seth Godin
OUT-OF-HOME & BILLBOARD
The power of out-of-home media is unmatched when it comes to reaching people where they live, work and play and when they’re on the move. When used creatively - and by connecting it to other mediums - the awareness it creates and audiences it reaches makes out-of-home media one of the most powerful marketing channels available. We cut our teeth in outdoor media and can help make the most out of it for you.
"Your brand is a story unfolding across all customer touch points."
– Jonah Sachs
Digital has increased dramatically, but print is definitely not dead. In fact, in many ways it’s more valuable than ever - especially when combined with great digital. From the copy and creative needed for newspapers and magazines, to leveraging local trades and industry periodicals, our talented team of writers, designers, and ad experts can help you harness the power of print in any form you need.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
– Leo Burnett
PUBLIC RELATIONS
Promoting your company and your people is oftentimes more important than promoting your products or services. Whether it’s through traditional media or social media, or through speaking engagements or stakeholder updates, we’ll use our connections to reinforce your credibility and communicate responsibly. Trust in us to help you build trust with your customers, the community, and other companies.
“Advertising is saying you’re good. PR is getting someone else to say you’re good.”
- Jean-Louis Gassée
MEDIA PLANNING & BUYING
With so many options and so many decisions to make, having caring, connected industry pros to help with your complex media planning and buying is critical. From identifying your needs to narrowing down your options to negotiating the best deals for offline or online ads, we are your advocates when it comes to organizing your strategy and optimizing your ad spend.
"If you think it's expensive to hire a professional, wait until you hire an amateur."
- Red Adair
We'll Tackle Traditional Marketing
So you don’t have to
33 %
INCREASE IN LEADS
Customer Engagement Campaign
PLATFORM FUELS
We handled design and distribution of a hyper-targeted door-hanger campaign to improves our client's visibility in key markets. With the right message getting to the right audience our print campaign increased organic web traffic by 33%.