Unpopular opinion with many marketers, but we encourage our clients to make unsubscribing from their emails easy! Of course we don’t WANT people to opt-out, but if someone is just not interested, stop making it difficult for them to unsubscribe. Instead, focus on great content and building meaningful relationships with those who are genuinely interested in your brand. 🙌 #unsubscribe #emailmarketing #customerservice #brandtrust #digitalmarketing
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