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Good Juju Marketing vs. Advertising, What's the Difference?

Marketing vs. Advertising, What’s the Difference?

In the ever-changing landscape of business promotion, the terms “marketing” and “advertising” are often used interchangeably, leading to confusion about their true meanings and roles. 

However, understanding the fundamental differences – and similarities – between these two concepts is crucial for crafting effective promotional strategies, reaching the right customers, and acquiring new ones. So, what’s the difference?

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GoodJuJu Why People-Centered Marketing Works

Why People-Centered Marketing Works

The Coca-Cola Spills Campaign: Sharing Moments of Joy Coca-Cola’s “Share a Coke” campaign is a testament to the brand’s commitment to putting people at the center…

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Good JuJu Mother's Day Mixtape

Moms Rock Playlist

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Good JuJu Marketing Refresh With Skittles

Summer Marketing Refresh With Skittles

The brand says that its packaging is going to change in three major ways: Previously the Skittles logo had the word “Fruits” located above the word…

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Good JuJu 90s Nostalgia Playlist Cover

90s Nostalgia Mix

We hope you enjoy this throwback playlist and feel the warm and fuzzy waves of nostalgia wash over you while rocking out to these tunes.

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Good JuJu Day 2024

Jack This GoodJuJu day was my first ever! To add some good to the world, I chose to donate to the Tucson Wildlife Center through their…

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Who will be the champion?

Who will be the champion?

Mikey’s going all in with Marquette, will the Golden Eagles claim the championship for the first time since 1977? Adam believes the Tennessee Volunteers have the…

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