Business owners have a lot to think about– employee wellbeing, client care, market conditions, day-to-day matters, and smart marketing to name just a few. Due to the hectic nature of entrepreneurship and leadership, many business owners tend to put marketing on the back burner, too often thinking that their business doesn’t need it or that marketing efforts have to happen in-house.
But what if there was another way to simply and successfully market your business online?
Good JuJu Agency specializes in strengthening and supporting traditional marketing efforts by optimizing digital platforms such as social media. We know how each platform works, what they offer, and how to use them best in order to grow your business’s visibility, reach, and community.
This comprehensive yet short social media breakdown will help you select the best digital platforms for your business, your brand, and your specific goals.
Google Business Profile (Previously Google My Business)
Premise of Platform: Google Business Profile is a fantastic tool for businesses to manage their online presence across Google Search, Google Maps and more.
How This Platform Can Help: Allowing its users to manage their information, interact with customers, gain a better understanding of their online presence, and expand their online footprint makes Google Business Profile a must for brands of every size and level of digital sophistication. Having a well-planned Google strategy and enhancing your profile increases SEO value and the chances of websites showing up on this powerful search engine sooner.
Bottom Line: Every business needs to own and optimize their Google Business Profile if they want their other marketing efforts to pay off and truly build a coordinated digital strategy that works in tandem with the other platforms you select.
Premise of Platform: Facebook is a social media platform that allows its users, whether individual people or businesses, to connect, share media, and self-promote. Where Instagram is mainly visual and Twitter is mainly verbal, Facebook “combines” the two.
How This Platform Can Help: Facebook helps businesses during marketing and lead generation from awareness to engagement all the way to successfully converting sales. Facebook strategy – both organic efforts and paid – includes a robust profile, using specific keywords, carefully crafting detailed (and understandable) About Us sections, customizing CTAs (calls-to-action), and selecting a memorable URL.
Bottom Line: Businesses can harness the power of Facebook by creating business profiles, putting out regular content, connecting with leads, and joining related groups that may enjoy your content. Paid Facebook ads and boosted posts can also perform incredibly well when done correctly and coordinated with organic posts–and with business goals in mind.
Premise of Platform: Companies can use Instagram to promote themselves, build relationships with followers, and potentially utilize paid ads or influencer marketing in an illustrative and engaging way. Instagram is a highly visual social media platform as the app is focused on photos, videos, Reels, shopping, and live streams that rely less on what is said and more on what is seen.
How This Platform Can Help: Marketing on Instagram can be a fantastic way for companies to catch users on platforms they regularly and organically use. Between sponsored content, partnerships, and paid ads, Instagram is essentially a database of organic “commercials” for businesses, brands, and products. Instagram significantly boosts visibility, generates brand awareness, and tracks the target audience the account builds.
Bottom Line: Instagram’s visual format and hashtag-focused platform helps businesses connect in simple, meaningful, and authentic ways with their target audience, all while tracking account interactions that contribute to driving social strategy. The life of an Instagram post is generally about 3 days, so make sure the content is on point to engage, entertain, and educate audiences to truly make a lasting impact.
Premise of Platform: LinkedIn is the world’s largest professional network. It’s an excellent platform for companies and employers to highlight the professional aspects of their business such as their specialties, services, products, employees, updates, and opportunities.
How This Platform Can Help: It’s not the perfect platform for every brand or every type of business, but with an optimized LinkedIn strategy in place that’s targeted to the right audience LinkedIn helps with SEO value and attracting targeted leads for networking and employees. According to LinkedIn, business pages with complete information attract 30% more weekly views than businesses without complete pages, so get your profile in order with a focus on current services, core keywords, your connections, and more.
Bottom Line: Businesses and employers can benefit from a targeted LinkedIn strategy when building their network, searching for qualified employees, or trying to engage with professional audiences about their products and services.
Premise of Platform: Popularized primarily by “young people”, TikTok is a social media platform that allows users to upload short videos, follow trends, and connect with followers. As far as businesses are concerned, TikToks allows brands to curate a behind-the-scenes look into product manufacturing, office culture, customer experiences, and much more. TikTok rewards volume, so the only “downside” to TikTok is the need for seemingly constant content creation.
How This Platform Can Help: Other than doing an excellent job of generating high view counts for visibility, TikTok also generates serious sales. According to Business of Apps, TikTok is estimated to generate a 5.96 billion dollar revenue from ads. If you sell something, TikTok can be a boon to your business.
Bottom Line: Though TikTok might not work for all companies or businesses, it will work for most! The motive for TikTok is to create fun, unique takes on trends and to establish the brand voice. Having a strategy that uses the right hashtags, user-generated content, and various ads such as banner takeovers, branded lenses, and native ads is the ticket to TikTok success.
Premise of Platform: With a character limit in place, Twitter is designed for immediate impact and simplified messaging with a focus on hashtags, links and imagery. Users can add photos, videos, and web links, but this platform is mainly focused on the message itself–aiming for quick ideas and short information.
How This Platform Can Help: Building a following, advertising upcoming business launches, connecting with customers, monitoring the competition, and implementing Twitter ads are all huge perks of Twitter. According to Twitter, when brands are connected they see “lifts across the marketing funnel such as an 18% increase in message association, an 8% increase in brand awareness, a 7% increase in brand preference, and a 3% increase in purchase intent for consumers.
Bottom Line: Twitter is great for businesses to build brand voice and increase brand awareness. It works for companies that are word-focused and idea-based, and works best when content is posted regularly.
Premise of Platform: YouTube is the second most popular search engine in the world because it offers every kind of video imaginable. More so than reading content, videos are wonderful for capturing the modern viewer’s attention while also getting the brand on the radar.
How This Platform Can Help: Beyond increasing a company’s visibility, marketing on YouTube helps companies show up easier on Google, keep content going and growing forever, build a worldwide audience, expand your email list, target your audience with AdWords, and make money through affiliate marketing.
Bottom Line: Any business can leverage YouTube with an effective video strategy that can boost engagement, help conversion rates, and target specific viewers. YouTube’s content cycle is long, so viewers who need to find you should be able to with the correct content strategy and proper links, hashtags, and meta tags…and of course, engaging and effective videos.
Premise of Platform: While Google is a “verbal” search engine and YouTube is a video search engine, Pinterest actually serves as a visual discovery engine for various ideas. This platform is popular for recipes, professional tricks, home and garden, style, inspiration, and much more.
How This Platform Can Help: Pins help people find more information, inspiration, and “how tos” on products and services that they’re looking for. Pinterest also increases brand awareness for longer than other social media platforms and it offers a variety of ways to increase SEO value, track metrics, and use paid advertising in coordination with other platforms.
Bottom Line: Having a strong Pinterest strategy benefits businesses who offer goods and services because the content is well-organized, highly “sticky”, and recycles itself with a lifecycle around 2 months. The posts also directly go to product or page links which can provide a huge lift to your website.
It’s no secret that social media consistently changes. (Since you’ve read this blog there’s probably another platform added to the world!) But between the trends, algorithms, features, and so many new platforms, it’s important to work with digital marketing experts to make the most of your online presence and can help you optimize your budget and your bandwidth for all the most important ones.